MY DAD, MY HERO
OVERVIEW
To celebrate Father's Day, Dove Men+Care created an anthem video to commend fathers across the country and showcase extraordinary real moments between them and their children. My team was tasked with creating and producing campaign and content extensions for this video that were to be utilized in social channels and media partnerships, inclusive of a long-form content piece on Medium.
To create this content, we set out to capture these real moments. We interviewed and identified a select group of dads based on their unique family dynamics and activities they share with their children. We then met each father, along with their kids, at their favorite locations to film/photograph them in action doing what they do best - be an amazing father for their children.
KEY CONTRIBUTIONS
Art Direction | Video Production | Photography | Editing | Content Creation | Social Strategy
HAIRCARE ROUTINE
OVERVIEW
Dove Men+Care needed to promote their shampoo line among men in the U.S. Our team was tasked to create a social and digital campaign to help achieve this goal while communicating how the product helps make hair stronger and more resilient. To execute our concept, we tracked down real Dove Men+Care customers and asked if they'd allow us to observe their haircare routine in action. We captured video and still photography to create the content needed to successfully develop and launch this campaign.
KEY CONTRIBUTIONS
Art Direction | Video Production | Photography | Editing | Content Creation | Social Strategy
UNDERARM IRRITATION IS
THE PITS
OVERVIEW
Underarm irritation is a common problem among men. Luckily, Dove Men+Care's deodorant line helps prevent just that. To drive awareness and drive purchases of this product, my team concepted and created a campaign featuring a handful of known social influencers. We captured still photography and interviewed each of the men featured about their underarm routine as well as common issues they have historically experienced with other deodorants. These materials were used to create a social content series to drive users to the website to learn more.
KEY CONTRIBUTIONS
Art Direction | Photography | Editing | Content Creation | Social Strategy